The College will build a culture of philanthropy by engaging students, alumni and friends in the life, work and support of the institution.
Advancement will develop and execute a plan to cultivate increased giving from alumni, community and trustees. Over the next two years, the College will develop the structure and processes to implement a major comprehensive campaign that will support the short- and long-term strategic goals of the College while also strengthening our endowment.
In this planning effort, we emphasize alumni engagement. We look to our alumni to stay connected and involved with our community both on campus and with one another across the country and around the world. Alumni have a special affinity for the institution that is grounded in their experiences on campus. We desire to foster that good will to advance the College in myriad ways.
The College will build an Advancement organization that supports the strategic initiatives of the College and delivers increased engagement in the long-term support of the institution for all its constituencies.
As economic pressures continue to mount, we must look at diverse sources of funding, such as philanthropy, as a supplement to tuition revenue. An advancement organization that builds lifelong relationships with alumni and friends of the College will sustain us in good times and bad.
Build a “best in class” advancement organization driven by the donor life cycle, engaging the students, alumni, donors and friends in support of the institution.
Create and communicate a case for support based on the strategic initiatives of the College that will inspire philanthropic support.
Leverage analytics and new Raiser’s Edge NXT software to better understand potential donors and prepare for managing a comprehensive campaign for Lynchburg College.
- Increased quality of interaction with donors and potential donors
- Increased reporting of expectations and outcomes for initiatives related to the strategic plan
- Increased stewardship of our donors
- Increase opportunities for more and larger giving
- Increased pipeline of potential major gifts donors through active and technology-based annual giving practices
- Increased engagement activities in Alumni Relations
- Growth of endowment as a strategic need of the College
- Success in capital fundraising projects
- Increase in amount raised for annual fund
- Increase in giving to senior class fundraising efforts
- Increased student involvement in local and on-campus philanthropic activities
The College will increase the proportion of engaged alumni to 20 percent.
Engaged alumni maintain a deep affinity and connection with the College through volunteerism, communication, and philanthropy. It is clear that our ongoing cultivation and stewardship of alumni and friends must be a priority.
Increase the number of programming options at Homecoming, Westover, and chapter events with the goal of increased attendance and satisfied attendees.
The College and the Alumni Association will revitalize the club structure, resulting in more participation in, and support for, chapter-level regional and on-campus events.
Determine the top 15 chapter areas, recruit leaders for the chapter, engage in proper training, and send a AR representative to attend each event.
Offer a regional event/weekend with faculty who speak on a current topic in two key areas (combines several chapter areas.)
Offer a Council training weekend for all alumni volunteers.
Put a system in place for tracing chapter and campus alumni events for comparison and evaluation in June.
Alumni Office will track and measure number of volunteers, number of events and attendance. Advancement will track and measure giving and percentage of giving.
- Increased rates of alumni participation at events and giving to annual and major gifts initiatives of the College
- Engagement with 20% of LC Alumni of Record
- Engagement defined as involvement in LC activities on- and off-campus and philanthropic giving
- Activity tracking
- Numbers of events held
- Increased numbers of alumni volunteers
- Increased overall attendance at alumni-focused events
- Increased percentage of alumni who give to the College
- Monitoring of alumni satisfaction with events
Advancement will partner with Career Services to build the Lynchburg network, connecting alumni and students.
While it is clear that career services must be integrated into the academic life of our current students, it is important also that our advancement effort focus on career service as they relate to alumni. whether it be for internships, job placements, or simple mentoring, alumni of the College can and should be called upon to interact with our students.
Bring alumni back to campus to share their expertise with students.
Partner with departments to consolidate data from many areas on campus with the goal of all data going into the Raiser’s Edge database.
Engage with the DPT, PA, EdD Leadership and master’s level alumni to build loyalty to the College and to support students that follow.
- Increased number of events featuring student and alumni networking
- Improved data in Raiser’s Edge
- Increased number of programs that involve graduate students and alumni
- Increased number of alumni-sponsored internships
- Increased engagement between alumni and prospective students
- Increased enrollment due to alumni engagement, activity, and stewardship